While the buzz for “Make in India” program was till date was being used for “Assemble in India” by OEMs in India, Gionee is taking things seriously. The company is all set to invest $50 Million in manufacturing phones at factories in Noida and Andhra Pradesh in coming days. A deal has been struck with manufacturing giants Foxconn and Dixon to begin India production.
Foxconn will start this association by manufacturing F Series and P Series phones from the existing Gionee Portfolio while Dixon will be making feature phones and other smartphones for Gionee in India. Both the EMS partners will start the production in the month of October and they have a capacity of more than 1.2 Million handset per month between them.
The next step by the OE is to increase its Investment in R&D team in India for better consumer experience which means the we will see the software i.e. Gone UI Amigo getting features coming from Indian developers.
Arvind.R.Vohra, Country CEO & MD, Gionee India said “Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points. We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brands future.”
William Lu, President Gionee added“India market is second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers”
That said, it will take sometime for the benefit to reach end consumers which will be in terms of price of the phones. We expect more companies to get this started.